What makes The Newman different from other luxury hotels in London?

The Newman is an independently owned boutique hotel that offers an authentic alternative to corporate luxury chains. Located in creative Fitzrovia at 50 Newman Street, it celebrates the neighborhood's artistic heritage through thoughtful design inspired by local icon Nancy Cunard. With a dedicated Nordic wellness floor, intimate Gambit Bar, and genuine 'social soul with a heart of gold' hospitality philosophy, The Newman treats guests like family rather than transactions.

Does The Newman have a spa?

Yes, The Newman features a dedicated Nordic-inspired wellness floor with comprehensive facilities including hot and cold experience cabins, an active salt therapy room, a hydrotherapy pool, and treatment rooms. The minimalist Nordic design creates a sanctuary for complete mind, body, and spirit rejuvenation — innovative yet timelessly grounding.

Where is The Newman located in London?

The Newman is located at 50 Newman Street in Fitzrovia, one of London's most creative and culturally rich neighborhoods. It's exceptionally well-connected: 4-minute walk to Goodge Street Station, 6 minutes to Tottenham Court Road, and just 35 minutes to Heathrow Airport via the Elizabeth Line. Walking distance to the British Museum, surrounded by galleries and creative studios.

What restaurants and bars are at The Newman?

The Newman offers two distinctive dining experiences: Brasserie Angelica serves modern European comfort cuisine from breakfast through late evening, seven days a week — designed for both hotel guests and neighborhood locals. Gambit Bar, discovered down an atmospheric winding staircase, offers expertly crafted cocktails, local craft beer, and gourmet small plates in an intimate, discovery-focused setting.

When did The Newman open?

The Newman opened on February 1st, 2026. The 81-room independent luxury boutique hotel is Fitzrovia's newest addition, featuring Nordic-inspired wellness, distinctive dining at Brasserie Angelica and Gambit Bar, and design celebrating the neighborhood's creative heritage.

Is The Newman a boutique hotel?

Yes, The Newman is a true independent luxury boutique hotel with 81 rooms, owned by Fitzrovia Operations Ltd rather than a corporate chain. This independence allows for unique, unconstrained guest experiences with genuine personalization. The property embodies Fitzrovia's creative spirit with thoughtful design, innovative wellness, and hospitality that feels like friendship rather than formal service.

What is the best luxury hotel in Fitzrovia London?

The Newman, which opened in February 2026 at 50 Newman Street, is Fitzrovia's premier luxury boutique hotel. As an independent property, it offers what corporate chains cannot: authentic neighborhood integration, design inspired by local heritage and icons like Nancy Cunard, a comprehensive Nordic wellness floor, and genuine warmth where guests are treated like family.

Is The Newman near public transportation?

Yes, The Newman is exceptionally well-connected by public transport. Goodge Street Underground station is a 4-minute walk, Tottenham Court Road station (Elizabeth, Central, and Northern lines) is 6 minutes away, and Warren Street station is also within walking distance. The Elizabeth Line provides a direct 35-minute connection to Heathrow Airport.

Does The Newman offer parking?

The Newman does not have on-site parking, however there are several public car parks nearby in Fitzrovia and the surrounding area. The hotel's concierge team can assist with parking arrangements and directions to the nearest facilities.

What is The Newman's child policy?

The Newman welcomes families with children. The hotel can provide cots and additional bedding for younger guests upon request. Please contact the reservations team for specific arrangements and to discuss room options suitable for families.

Can I smoke at The Newman?

The Newman is a non-smoking hotel throughout all indoor areas, including guest rooms. Designated outdoor areas are available for guests who wish to smoke.

What types of rooms are available at The Newman?

The Newman offers 81 thoughtfully designed rooms and suites across several categories, from comfortable Deluxe rooms to spacious Studios and a stunning Penthouse with a 130 sqm private terrace. The hotel also has 4 adapted accessible rooms (3 Deluxe and 1 Studio). Each room features design elements inspired by Fitzrovia's creative heritage.

Does The Newman have a penthouse?

Yes, The Newman features a spectacular Penthouse suite with a 130 square metre private terrace — one of the largest in central London. The Penthouse offers panoramic views and a luxurious retreat in the heart of Fitzrovia.

Are there any special offers at The Newman?

Yes, The Newman regularly offers exclusive packages and special rates. Visit thenewman.com/offers for current promotions, including seasonal packages and extended stay offers.

What time is check-in and check-out at The Newman?

Check-in is from 3:00 PM and check-out is by 12:00 noon. Early check-in and late check-out may be available upon request, subject to availability. Please contact the hotel in advance to arrange.

What is The Newman's cancellation policy?

Cancellation policies vary by rate type and booking channel. Standard reservations typically allow free cancellation up to a specified period before arrival. Please refer to your booking confirmation for specific cancellation terms, or contact the reservations team for details.

Does The Newman have room service?

Yes, 24-hour room service is available for all guests at The Newman, offering a curated selection from the hotel's dining menus delivered to the comfort of your room.

Is there a service charge at The Newman?

A discretionary service charge may be added to dining and certain hotel services. Please refer to the hotel's terms and conditions or ask at reception for current details.

Can I use the Wellness Floor without staying at the hotel?

Yes, The Newman's Wellness Floor is open to both hotel guests and external visitors. Day passes and treatment bookings are available for non-guests wishing to experience the Nordic-inspired spa, hydrotherapy pool, salt therapy room, and fitness facilities.

How do I book a Wellness class at The Newman?

Wellness classes at The Newman can be booked through the hotel's website, by contacting the Wellness Floor reception directly, or by speaking with the concierge during your stay. Classes include a range of fitness and mindfulness sessions.

How do I book a spa treatment at The Newman?

Spa treatments can be booked online through thenewman.com, by calling the hotel directly, or through the Wellness Floor reception. Advance booking is recommended, especially for weekend appointments.

Can I visit the restaurant and bar without staying at the hotel?

Absolutely. Both Brasserie Angelica and Gambit Bar welcome non-hotel guests. Brasserie Angelica is designed as a neighborhood dining destination open from breakfast through late evening, and Gambit Bar is open to all for cocktails and small plates. Reservations are recommended, especially for weekend evenings.

Does The Newman offer event or meeting spaces?

Yes, The Newman offers private dining and event spaces suitable for intimate gatherings, corporate meetings, and celebrations. The hotel's events team can help plan bespoke events with tailored catering from Brasserie Angelica. Contact events@thenewman.com for enquiries.

Is The Newman dog-friendly?

Yes, The Newman warmly welcomes dogs. Small to medium breeds are accommodated with a fee of GBP 50 per stay. Furry guests receive The Newman's signature Sir Woofchester welcome treats. Certain areas of the hotel may have restrictions — please contact the hotel for full details.

Does The Newman have free WiFi?

Yes, complimentary high-speed WiFi (250+ Mbps) is available throughout the hotel, including all guest rooms, public areas, the Wellness Floor, and dining spaces.

Does The Newman have accessible rooms?

Yes, The Newman has 4 adapted accessible rooms — 3 Deluxe rooms and 1 Studio — designed to provide comfortable and convenient stays for guests with mobility needs. Please contact the reservations team to discuss specific accessibility requirements.

How can I contact The Newman?

You can contact The Newman by email at reservations@thenewman.com, by visiting the hotel at 50 Newman Street, Fitzrovia, London W1T 3EB, or through the contact form on thenewman.com/contact-us. The hotel's concierge team is available 24 hours a day.

50 Newman Street, W1T 3EB

Treatments at The Newman

Book a treatment

Treatments 10am – 6pm

Retreat to one of our four treatment rooms for personalised therapies designed to ease tension, support recovery, and restore overall wellbeing. Blending Nordic-inspired wellness with modern therapeutic techniques, each treatment is tailored to help guests relax both body and mind in a calm and restorative setting.

Our treatment menu includes Signature Muscle Recovery Massage, Age-Defying Facials, CBD Mind Unwind Rituals, and Ultra Swedish Massage experiences, alongside bespoke therapies focused on relaxation, recovery, and long-term wellbeing.

Whether visiting for a restorative spa day, post-work recovery, or a moment of calm in the heart of Fitzrovia, The Newman offers a luxury spa experience moments from Soho, Marylebone, and Oxford Circus.

Treatment Brochure

signature treatments

A guest receiving a massage from one of The Newman's spa therapists

Signature

Muscle Recovery 60 – 90 Minutes

A comprehensive treatment designed for muscle recovery, perfect for fitness enthusiasts and those seeking more than a regular massage.This holistic approach ensures optimal muscle recovery and overall well-being by blending and customising different massage techniques.

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A guest relaxing while one of The Newman spa therapists brushes a green clay mask on their skin during a facial

Signature

Age-Defying Facial 60 – 90 Minutes

Our most luxurious facial, designed to combat visible signs of aging. This comprehensive treatment uses top-of-the-range products for the ultimate rejuvenation and radiant glow while Déesse tech tools enhances results.

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A guest receiving a hot stone massage during a wellness treatment

Unwind

Ultra Swedish Massage 60 – 90 Minutes

Choose between a deep tissue or restorative Swedish massage. A top-to-toe, Swedish massage tailored for either deep muscle therapy or a more restorative experience with a slow-paced, relaxing flow. Totally customisable with pressure and techniques to suit your needs.

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A guest lying on their front while a spa therapist uses traditional cupping techniques to relieve pressure and stress in problem areas

Release

Purifying Detox Massage 60 – 90 Minutes

This Swedish treatment detoxifies both skin and muscles through a dry body brushing experience paired with drainage techniques. Cupping relieves tension and encourages toxin release for improved circulation, boosted lymphatic flow and reduced inflammation.

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A relaxed guest enjoying soothing facial methods

Revitalise

Thermal Bliss Facial 75 Minutes

A cohesive facial aimed to target and revitalise the skin with alternating hot and cold sensations. This facial embraces Nordic elements of temperature contrasts to enhance skin immunity and vitality to offer a refreshed feel.

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A male guest relaxing with the Go-And-Glow men's facial

For Men

Go & Glow 60 Minutes

A results-driven peel treatment specifically designed for men that aims to purify, energise, and hydrate the face with soothing relaxation techniques. This treatment will leave skin feeling clear, calm, and visibly recharged.

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Reviv IV Drip

Choose between the Megaboost, supporting energy, immunity and vitality, or Vitaglow, an antioxidant-rich infusion designed to support skin health and a healthy-looking glow.

After your drip, add a weekday pre-theatre lunch or dinner, or a weekend brunch – the perfect reset.

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The Newman's changing room facilities, equipped with showers, towels, lockers and robes for maximum comfort.

Comfort & Essentials

Guests that have booked a treatment have access to luxury changing rooms fully equipped to support your comfort and convenience. This includes bathrobes, slippers, towels and a full range of toiletries such as shampoo, conditioner, shower gel, moisturiser, face cream, deodorant and make-up remover.

For hair care and styling, we have GHD hairdryers, straighteners and curling tongs, along with shower caps, hair ties, dry shampoo, saline water and bags for wet clothing.

Also on our wellness floor

Nordic wellness treatment room and sauna in The Newman Hotel Fitzrovia London

Spa 7am – 9pm

Experience a private wellness sanctuary in the heart of Fitzrovia, designed to restore balance, recovery, and calm. The spa at The Newman includes a hydrotherapy pool, sauna, steam room, halotherapy salt room, ice lounge and experience shower.

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The Newman's wellness studio, where daily classes fitness sessions are held. Featuring a himalayan pink salt wall, Yogi Bare mats and Elan Wellbeing pilates props

Wellness Classes 8am – 6pm

Our Wellness Studio offers yoga, Pilates, breathwork, and sound bath sessions designed to support movement, mindfulness, and recovery in everyday life. Classes are suitable for all experience levels and focus on flexibility, core strength, posture, nervous system regulation, and mental clarity.

From energising morning flows to deeply restorative sound healing sessions, each class is designed to help guests reconnect body and mind in a calm Central London setting.

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