News & Press

Space Magazine – Inside The Newman, London: A New Chapter in Fitzrovia Living

Though only a short walk from the West End and all that brings, Fitzrovia feels markedly more local – and far less touristy. It’s a win-win: all the benefits of central London by day, without the chaos by night. The hotel speaks ‘design’ from the moment you cross the threshold. It’s in every gentle curve, every fluted wood panel, and every bespoke fixture and fitting. As my husband said on arrival, “Wow, this is ringing a lot of bells.” But they ring softly, with small details at every turn that reveal themselves quietly. And the joy is that nothing feels over-designed – just incredibly well thought out from the start.

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Conde Nast Traveller – Forget Hotel Gyms, The Latest Luxury Is Wellness Delivered Straight to Your Room

A yoga mat in the wardrobe and access to its Earth & Sky wellness experience on the in-room television allows guests to guided yoga, meditation, and movement sessions, all filmed especially for the hotel, and cater to a range of experience levels, and time available. The wellness mini bar includes products like KLORIS’s full-spectrum CBD gummies and sleep patches, to Anatome’s “Stressed Mind” lavender oil and magnesium supplements. The complimentary in-room beverages include SpaceGoods’ Rainbow Dust Coffee Superblend, made with natural adaptogens like lion’s mane and maca and ashwagandha. Meanwhile, because sleep is a fundamental pillar of wellness, the pillow menu offers a wide choice from feather to cooling pillows, with pregnancy pillows available on request.

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The Nudge – London’s Best Boutique Hotels

Inside, there are 81 immaculately appointed rooms and suites, all designed to channel the flair and flamboyance of Fitzrovia’s architecture alongside contemporary flourishes: soft curves, rich textures, subtle nods to Fitzrovia’s artistic past, and wellness minibars stocked with CBD sleep patches and essential oils instead of a token packet of salted peanuts. If you’re feeling particularly extravagant, there’s also a sprawling penthouse complete with a terrace with views across W1 and beyond.

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Travel + Leisure – The 100 Best New Hotels of the Year

As a London local, I’ve long overlooked the central neighborhood of Fitzrovia. The Newman, a newly constructed, independently owned luxury boutique hotel, has put this relatively quiet, residential pocket on my radar. Named for the street on which it sits, the hotel is a jazzy little design number: Art Deco–adjacent geometrics, swirly marbles, and a coffeehouse palette of rich espressos and chocolatey mochas set the tone across its 81 rooms.

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Elite Traveler – Is This New Hotel Home to London’s Coolest Underground Bar?

From the hotel’s underground Gambit Bar to its top suite, the designers injected Art Deco glamour at every level. I checked in and found myself caught up in a property that’s not afraid to have fun.

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Wallpaper – The new design-led hotels that should be on your radar

Guests will also notice references to iconic figures such as the curves of the wood on the headboards, which recall the oversized bangles worn by British writer, heiress and political activist Nancy Cunard. Bathrooms feature bespoke tiling that echoes the façade of Gem Langham Court Hotel and sinks influenced by Shropshire House.

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GQ – The Most Stylish Hotels in the World

Bed down at The Newman, open February 1 in Fitzrovia. Art deco with a Scandi streak and a full floor of Nordic spa, it feels like a younger, more chilled alternative to all the £££ spots that have been dominating London of late. Our eyes are on the penthouse, where you can host a morning-after debrief in the al fresco sauna and plunge pool.

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Luxury London – A design-led love letter to this historic London neighbourhood

The design, however, is where things get seriously interesting. So often hotel interiors offer up intangible connections as inspiration, but The Newman’s focus on Fitzrovia is anything but. Its sense of place and connection to the neighbourhood can be felt, seen and touched, from the bangle-style notches on my bed post, nodding to local character Nancy Cunard’s penchant for the accessory, to monochrome photographs depicting Fitzrovia businesses and residents adorning its walls.

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Conde Nast Traveller – Meet London’s Slickest New Hotel

There’s nothing quite like Fitzrovia on a sunny afternoon. In the heart of London, just north of Soho and a mere five minutes away from the tourist traps of Oxford Street, is a neighbourhood that still feels like a neighbourhood, despite being in the thrum of central London. Every corner is a testament to the multicultural delights of this city, full of vibrant art, food and fashion.

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The Times – 2026 London Hotel of the Year

The 81 art deco-influenced rooms are truly exquisite, with everything from floorings to furniture bespoke and supercharged with glamour. Equally captivating is Fitzrovia’s back story. Former residents include George Orwell and Virginia Woolf, who lived on Fitzroy Square, while Coldplay formed while living on Maple Street as students, and Karl Marx loved a pub crawl through the neighbourhood’s bohemian inns.

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Esquire – The Best New Hotels in the World 2026

When one imagines central London, the mellow, modish streets of Fitzrovia are seldom the first to mind. It’s a Londoner’s kind of London - central but not the star, under the radar but not unknown. From this paradox arises the Newman, a worthy ambassador for its neighborhood - sophisticated, welcoming, only a tad mischievous.

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Vogue – The most anticipated hotel openings of 2026

With 81 rooms, The Newman will offer a cozy boutique option in London’s Fitzrovia neighborhood. The debut hotel from Kinsfolk & Co, the space was designed by London-based interior design studio Lind + Almond and features an Art Deco concept inspired by the creative history of the area, plus a whole floor devoted to wellness.

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The Telegraph – The best British hotels of 2025 (and the new ones to stay at this year)

Set in Fitzrovia, the Newman aims to celebrate its literary, multi-faceted neighbourhood with an approach, if its website is anything to go by, that feels elegant and intelligent, with a wealth of inside tips and a hand drawn map.

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