THE NEWMAN – PRIVACY POLICY

WHO WE ARE

The Newman is a new luxury boutique hotel in the heart of Fitzrovia, London. Our website address is www.thenewman.com

This privacy policy is effective from 25th October 2023 and sets out how The Newman uses and protects your information. 

The Newman is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. 

The Newman may change this policy from time to time by updating this page. You should therefore check this page every so often, to ensure that you are happy with any changes. 

WHAT WE COLLECT & WHY 

We may collect the following information: 

• Name
• Contact information, including telephone and email address.
• Demographic information such as postcode, country, preferences, and interests.
• Other information relevant to customer surveys and/or offers.

WHAT WE DO WITH THE INFORMATION

We require this information to understand your needs and provide you with a better service and for the following reasons: 

• Internal record keeping.
• To improve our services.
• We may periodically send promotional emails about our latest news, opportunities, offers or other information which we think you may find interesting.
• From time to time, we may also contact you for market research purposes via email, phone, or mail.
• We may use the information to customise the website according to your needs.

THE NEWMAN 

Processing of our corporate database is done using the legitimate interest basis. It is reasonable to assume existing corporate customers and contacts would expect The Newman to promote its facilities and services using a contact’s basic contact details (subject to the customer not having indicated they do not wish to receive marketing materials). This process offers little intrusion into customers’ privacy and with no disproportionate impact. There is also a clear opt-out method included in each email communication, via an ‘unsubscribe’ link. You can also choose to be removed from our database at any time by contacting us on info@thenewman.com with the subject ‘unsubscribe’.

SECURITY 

We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. 

HOW WE USE COOKIES 

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. 

LINKS TO OTHER WEBSITES 

Our website may contain links to other websites of interest, including that of our management company Kinsfolk & Co. Once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. 

CONTROLLING YOUR PERSONAL INFORMATION 

You may choose to restrict the collection or use of your personal information in the following ways: 

• Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes. 
• If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@thenewman.com  

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. 

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you, please write to The Newman, Pre-Opening Office, Gilmoora House, 57-61 Mortimer Street, London W1W 8HS. 

If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect. 

GOOGLE ANALYTICS 

Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). The information generated by the cookie about your use of our website (excluding your IP address) will be transmitted to and stored in Google’s Cloud solution. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Further information about Google’s privacy policy may be obtained from http://www.google.com/privacy.html.