Conde Nast Traveller – Forget Hotel Gyms, The Latest Luxury Is Wellness Delivered Straight to Your Room
Though only a short walk from the West End and all that brings, Fitzrovia feels markedly more local – and far less touristy. It’s a win-win: all the benefits of central London by day, without the chaos by night. The hotel speaks ‘design’ from the moment you cross the threshold. It’s in every gentle curve, every fluted wood panel, and every bespoke fixture and fitting. As my husband said on arrival, “Wow, this is ringing a lot of bells.” But they ring softly, with small details at every turn that reveal themselves quietly. And the joy is that nothing feels over-designed – just incredibly well thought out from the start.
