The design, however, is where things get seriously interesting. So often hotel interiors offer up intangible connections as inspiration, but The Newman’s focus on Fitzrovia is anything but. Its sense of place and connection to the neighbourhood can be felt, seen and touched, from the bangle-style notches on my bed post, nodding to local character Nancy Cunard’s penchant for the accessory, to monochrome photographs depicting Fitzrovia businesses and residents adorning its walls.