Fitzrovia

What began as a hospital in the 1740s, the historic Middlesex Infirmary evolved to become one of London’s favourite hidden treasures. Fitzrovia Chapel is a stunning Grade II-listed building with a beautifully ornate Byzantine interior.

The Cartoon Museum is dedicated to preserving the best of British cartoons, caricatures, comics and animation. The museum houses a collection of over 6,000 original cartoons and comics, and a library of over 8,000 comics and books, documenting the history of British comics from the 18th century to the present day.

A peaceful garden square in the heart of Fitzrovia, Fitzroy Square Gardens offers a quiet retreat for meditation, reading, or simply enjoying the outdoors.

A popular boutique fitness studio known for its high-energy spinning classes. Psycle also offers barre, strength, and yoga classes. It’s ideal for those looking for a challenging workout in a motivating environment.

50 minutes of full-intensity interval training, engineered to break mental and physical barriers and awaken your inner strength and resilience. ROWBOTS combines powerful strength focused floor exercises with splits on the hardest but, by far, most effective machine in the gym; the rower.

Step into an inner-city Victorian verdant oasis bursting with greenery at Mr Fogg’s House of Botanicals. This beautiful boozy paradise is certain to satisfy those with an adventurous palate looking for a cocktail with a difference.

No two days at Carousel are ever the same, but whatever you’re coming to, you’ll find quality produce sourced from ethically-minded UK farmers, foragers and fishermen; warm and friendly service; and a carefully curated line-up of unique experiences that you won’t find anywhere else in London.

London offers an abundance of fantastic afternoon teas. For a unique twist on the classic experience, indulge in the mouth watering Asian afternoon tea at Lucy Wong, a Chinese-inspired underground bar.

Lore of the Land is a traditional British boozer that’s owned by none other than Guy Richie. Serving up deliciously elevated pub grub, as well as a top-notch selection of craft beers and ales, including Richie’s very own creations from his Wiltshire brewery, Gritchie.

The area we call Fitzrovia is named after the Fitzroy Tavern, which was one of the main social hubs of the area after the First World War.  It has a rich history of artists and writers, one you cannot miss whilst in Fitzrovia.

The George is a three-storey, 18th century, Grade II listed pub with a traditional ground floor and a cosy upstairs dining room. Enjoy British pub grub, cocktails, whisky and live music in a historic setting.

Monopoly Lifesized is the ultimate immersive gaming experience based on the world’s favourite board game!

Roll the dice and move across the board which features beloved locations from the classic Monopoloy board, except to win a property, you’ll need to work together to complete a hands-on challenge, puzzle or mini game.

With absolutely no experience necessary, get ready for a test of hand eye skill, upper body reflexes, power and speed as competitors test their batting skills against some of the world’s finest (virtual) bowlers.

Outernet is the most visited cultural attraction in the UK, a virtually real entertainment district bringing together breath-taking arts, culture and music experiences for all the family.

Built in 1929, West End’s Dominion Theatre is a beautiful place to see a play or musical. Sitting on the edge of Fitzrovia near Tottenham Court Road, the Grade II-listed Art Deco theatre features touring productions, live music, and special events.

Oxford Street is one of the most famous and busiest shopping streets in the world, stretching for 1.2 miles from Tottenham Court Road to Marble Arch. Located right on the southern edge of Fitzrovia, this iconic thoroughfare is a shopper’s paradise, offering a mix of flagship department stores, global high-street brands, and luxury boutiques.

The British Museum is just a stone’s throw from Fitzrovia. Dive into the world’s history, home to millions of treasures from across the globe. From the Rosetta Stone to Egyptian mummies, there’s something fascinating around every corner. Best of all, it’s free to visit, making it a must-see for everyone.

Twist Museum is made up of a series of interconnected zones devoted to the contemplation of how we see things. Through a combination of science and art, the museum offers an interactive and immersive experience that allows you to participate in and experience the illusions in an engaging and informative way.

Regent’s Park is one of London’s Royal Parks, covering over 395 acres in the heart of the city. Located just north of Fitzrovia, it’s a perfect escape from the hustle and bustle, offering beautifully landscaped gardens, wide-open spaces, and a variety of attractions that appeal to all ages.

Get ready to discover the limitless potential of modern, contemporary and digital immersive art. Expect art from icons like Warhol, KAWS, Haring, Hirst, Banksy and more.

Redefining the experiential immersive art world, Frameless is the largest permanent multi-sensory experience in the UK. Features four galleries and showcasing some of the world’s greatest works of art, presented in ways never seen before. Where art breaks free.

The London Eye is one of London’s most iconic attractions, giving you unbeatable views of the city from high above the River Thames. Step into one of the spacious glass capsules and enjoy a 30-minute ride as you spot London’s famous landmarks.

Step back in time at the Tower of London, one of the city’s most famous historic sites. Explore its centuries-old walls, hear gripping stories of kings, queens, and prisoners, and marvel at the dazzling Crown Jewels. Whether you’re a history buff or just curious, the Tower offers a fascinating glimpse into London’s past.

Catch a glimpse of royal life at Buckingham Palace, the official residence of the King. Wander through its opulent state rooms during the summer opening or enjoy the Changing of the Guard ceremony outside. It’s the ultimate stop for anyone looking to soak up London’s royal charm.

You can’t visit London without snapping a photo of Big Ben and the iconic Houses of Parliament. Take in the stunning architecture from Westminster Bridge or book a guided tour to learn about the history and traditions of British politics.

For jaw-dropping views of London, head up to The Shard. Its observation deck, The View from The Shard, offers sweeping 360-degree views of the city. Grab a drink at one of its stylish bars or restaurants to enjoy the skyline in style.

Explore the wonders of nature at the Natural History Museum, from dinosaur skeletons to the famous blue whale. The museum is free to enter and is as impressive inside as it is outside, with its stunning architecture making it a favourite for families and visitors of all ages.

Covent Garden is a buzzing area full of quirky shops, street performers, and great places to eat. Whether you’re watching a live show, shopping for unique gifts, or enjoying a meal in the piazza, it’s the perfect spot to soak up London’s vibrant atmosphere.

Take a breather from the city in Hyde Park, one of London’s largest and most beautiful green spaces. Go for a stroll, rent a paddleboat on the Serpentine, or relax with a picnic while enjoying the scenery.

If you’re into modern art, the Tate Modern is the place to be. Located in a former power station by the Thames, it’s packed with thought-provoking works by artists like Picasso and Warhol. Best of all, most of the exhibits are free to explore.

For a taste of London’s alternative side, head to Camden Market. This vibrant area is packed with quirky shops, street food stalls, and live music. It’s the perfect place to pick up unique finds and soak up the creative energy.