Kinsfolk & Co announce The Newman as first London hotel
Eamonn Crowe, October 26, 2023
Due to open in Summer 2025, The Newman will comprise 81 rooms and suites, a European brasserie, cocktail bar, and a ‘wellness floor’.
Kinsfolk & Co, the new international hospitality management company founded by Paul Brackley, will launch its first hotel – The Newman – in London’s Fitzrovia.
Due to open in Summer 2025, The Newman will comprise 81 rooms and suites, a European brasserie, cocktail bar, and a ‘wellness floor’.
Brackley commented: “We are delighted to announce The Newman as our first hotel, here in Fitzrovia, where Kinsfolk & Co began. The Newman will be a grown-up and elevated but fun experience, where people can enjoy thoughtful excellence across design, service, food, and wellness – all sewn seamlessly into Fitzrovian life.”
The hotel has been designed by Pernille Lind and Richy Almond of Lind + Almond, and guest rooms showcase a contemporary Art Deco aesthetic.
Some rooms come with private balconies, while the rooftop floor comprises a signature suite with private terrace and when taken as a whole, offers exclusive use of the floor as a spacious four-bedroom suite.
The hotel’s modern European brasserie, seating 120 guests, includes a separate street entrance, along with an outdoor terrace and a menu prioritising seasonal British ingredients.
The lower ground floor hosts a cocktail bar serving small plates, cocktails and a selection of craft beers. Also on this floor are two private event and dining rooms.
The spa at The Newman embraces ‘Nordic simplicity’ and includes a range of hot and cold experience cabins, an active salt therapy room and a hydrotherapy pool.
For residents and locals, the day spa offers treatment rooms and fitness services including yoga, personal training, a meditation studio and a gymnasium.
Brackley told Boutique Hotelier earlier this year that a second London hotel is planned for Westminster, “sort of equidistant between Westminster Abbey and Westminster Cathedral,” but the project is still going through planning.
Kinsfolk & Co will aim to open five hotels within the next five years and is not limiting its reach to London, or indeed the UK.
Brackley says the team are currently advising on a property in Malta, as well as looking at opportunities in New York and the Mediterranean.
He told BH: “Key regional cities in the UK are also of interest to us.”
